This is a link to a trailer of the transformers the first movie. This shows just how apparent product placement is in movies. It takes you through clips that show the obviousness of product placement. It is amazing to see that in a few minutes of a movie that many different labels can be shown and advertised.
http://www.youtube.com/watch?v=4LFQIoc49ZM
-Alex Sullivan
I do remember the movie Transformers to have a lot of product placement. I understand that it provides the necessary revenue to create the movie, but I wonder how effective it is for the companies who place their products. Looking back on many different movies, I can not remember what products were placed. The placement of GM products in Transformers is an exception because the new concept models of cars really stood out.
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