We talked about product placement in movies during class. This is an example of guerilla marketing that the NFL just recently banned, and advertising using sports. The campaign started by Captain Morgan was discovered and stopped by the NFL. There was a pose struck by Brent Celek, TE of the Eagles like Captain Morgan.
-Corey Van Lare
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I support Brent Celek with whatever he wants to do. However like most other nfl players who tend celebrate fines are insane and not worth it. However why doesn't Captain Morgan or other company's tell the player that if they do the pose then they will pay the fine. Therefore there is no loss for the player and the company still gets the pose!
ReplyDeleteI don't know if this is good or bad, but I saw this on Sportscenter and immediately thought of comm310 and things about advertising we have gone over. Either way, I thought this was a very interesting way for Captain Morgan to sneak advertising into NFL games.
ReplyDelete- John Lane