This is an interesting article on advertising and the players in the world series. Based on the outcome of the games, it goes through about a dozen players and puts them into a group based on whether they are losers or winners in marketing. It also says in the description for each player how they could best be used in advertisements or are already being used. This shows directly an example of how celebrities are used in ad campaigns in an attempt to use them to sell a product or idea.
-Anthony F.
Subscribe to:
Post Comments (Atom)
Test comment.
ReplyDeleteThis was an interesting article. The reasons it stated for players being used in marketing campaigns made complete sense. The reasons they stated for other players not being used made sense also. This is a prime example of how celebrities are used in marketing to sell products.
ReplyDelete-Eva Cartwright