Monday, November 30, 2009
Burger King franchisees sue over money-losing $1 double cheeseburger
I found this article to be very interesting. It discusses how the Burger King franchise owners sued Burger King itself because of the restaurant's recent promotion of the 1$ double cheeseburger. Apparently for every double cheeseburger they sell, they lose 10 cents. I don't understand Burger King's reasoning in selling a product that they inevitably lose money on every time. What do you think?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment